GfK’s established SVOD content tracking and analysis reveals that the show was the most viewed title on Amazon in both November and December 2016, attracting the biggest audience reach for an Amazon show in the UK since GfK’s tracking service began in 2015.ĭespite launching halfway through the month, The Grand Tour (TGT) became the most streamed show on Amazon in November 2016, accounting for eight percent of all the streams watched. Amazon’s biggest visual production to date, The Grand Tour, starring Jeremy Clarkson, Richard Hammond and James May, shows clear appeal among UK SVOD viewers.
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