![]() Use certain kinds of promotions to encourage product trial. When customers stall during the evaluation stage of the product adoption process, marketers Promotional efforts based on the strengths and benefits of a specific brand. To build selective demand, or demand for a specific product, marketers employ ![]() Primary demand is demand for a product category rather than for a When an organisation is the first to introduce an innovative product, it uses pioneer promotion to Creating awareness is important for existing products when marketers want to increase brand awareness, product feature awareness,Īwareness of image-related issues, or awareness of operational characteristics. Products, new brands, or brand extensions. A considerable amount of promotion is directed at creating awareness of new Promotional objectives vary widely from one organisation to another and within organisations
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